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Tuesday, 30 January 2007

Text Link Ads - Summary

It seems like years ago I last posted about Text Link Ads. For bloggers with page rank 4 or more they are a MUST HAVE. This is how they work:

"Text Link Ads are priced at a flat rate per month per link. You prepay for a 30 day run of your ad. Your ad will never be turned off if it gets too many impressions or clicks. Our pricing algorithm factors in a website's: traffic, theme, ad position, and link popularity when setting the flat ad rate per month".

This flat rate gives the advantage of PREDICTABILITY which is non-existent with AdSense and other Pay per Click advertising schemes. This is great if you are a publisher (blogger) but even better if you are an advertiser because you can be guaranteed not to go over your budget which can be a major problem with Google AdWords if say the site you by links on gets Dugg and receives an unexpected horde of traffic.

One of the founders is Darren Rowse, the Problogger who is known for his wisdom and is considered an all-round blogger Guru. Text link ads can be used with Google AdSense ads which means that you can generate a substantial income overall (I have previously posted about the importance of DIVERSIFICATION; i.e. not putting all your eggs in one basket). To apply for Text Link Ads click here.

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