Google Analytics - Week 9 Overview

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As you can see, traffic this week has been a little disappointing with out any spikes or major events. Everyone has the occasional 'off week', but the question is:

What can be learnt from this uneventful week?
As usual there are a combination of factors that caused the events/'unevents'. The answer can be found in more wonderful graphs below.



All of the minuses and drops in referrals may look disheartening, but it is important to figure out why traffic has dropped, or at least not grown.

You can see that the greatest drop is from fewer people finding this site via Google using the keyword 'Wealthtoolbox'. A quick Google search of that keyword still reveals that this blog occupies the number 2 and 3 spots; so the cause is not SEO failure. The only possibility is that people have finally caught on to Wealthtoolbox being untrustworthy and so it is less popular, resulting in fewer people searching for it.

The decrease in the number of referral traffic also has a simple explanation. Last week I received a link from JohnChow.com for winning his 'Guess my february blog income' contest which gave me more referral traffic than usual. This week I have simply lost that advantage, sending referral traffic back to usual which gives a negative percentage on the charts.

I have not made any new posts about Wealthtoolbox,, Mylot
or SlashMySeach, which always send a decent amount of traffic. This is because there is simply not much more to say about any of those programs and I would rather focus on more interesting blog topics. Unfortunately it is harder to rank well for more general keywords and so this causes a further decrease in traffic; at least for a while until this blog ranks more highly for more competitive terms.

That’s all for this weeks overview. As I wrote in the Week 9 earnings reportAdSence earnings increased despite the decrease in traffic, so arguably the quality of traffic has been higher.